For years, many businesses have thought that TV advertising has been out of their reach due to its mass appeal and associated costs. AdSmart is turning that thinking on its head – by making TV relevant and affordable for businesses across the UK.
But why use TV to help your business?
Because TV is the most effective form of advertising there is! (We repeat. Because TV is the most effective form of advertising there is!)
Whether your idea is to get people to try a new product, or to begin a journey of discovery into your brand, TV has an unassailable ability to drive both. TV is exciting, emotional, engaging and has the ability to bring a brand to life. The average viewer watches over 3 hours 30 minutes of TV each day, giving you the chance to build scale.
When your TV ad appears in world-class shows, people will remember it and because of that, it is typically twice as effective as the next best performing medium!
Get on TV for less. Our Star package is perfect for any business or organisation looking for the most cost-effective way possible to advertise their product, offering or service on TV. Couple this package with Sky’s entry price point of £3000 and you’re speaking directly to your audience on TV for just £5000! Pretty cool eh? This package is based on using your assets such as logos, animation and photos which we bring to life with our magical creative fairy dust! (No we don’t... it’s actually really smart media creatives who work really hard to blow you away - but you get the idea!)
Package price £2000
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Let’s get filming! Hey, not so fast there tiger - let’s get ideas flowing, create some dynamic storyboards, develop scripts and look at planning – then yep, let’s get filming! Our Nebula package includes all pre and post production, all scripting and submission approvals and of course, exclusive use of our Film Crew to make your TV advert pop.
Your targeted ad will be seen across all Sky and Virgin Media channels and delivered directly into the homes of the people you want to communicate with. Your new advert will catapult your message and brand awareness into new and exciting places. Let’s turn it up to 11!
Package price £5000
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Our Galaxy package is perfect for organisations looking to deliver even more to their targeted audience. Our scriptwriters and collaborative scoping team will craft elegant and dynamic content. Our storyboards will bring the messages to life and our Film Crew will capture it in all its cinematic glory! With dedicated location management, multi-day shoots and a Director of Cinematography (The Doc!) you’re in safe hands. Couple this with your personal Sky AdSmart Executive opening the doors of any sector, region, profile you can identify – the results will be memorable and tangible.
Package price £10,000
Yes, let's speak!
Looking for something truly out of this world? Let’s think Cosmos big. We’re talking vast production values, literally anything goes - famous faces, a troop of extras, cutting-edge animation, bespoke soundscaping, specialist studio settings, jaw-dropping locations. You get the picture! This package suits organisations with a mega message to share. Couple this creative package with a large scale roll-out from Sky AdSmart and you're targeting everyone you want to speak to. Additional deep-dive data becomes available to you along with class-leading creative direction.
Package price £P.O.A.
We really need to talk!
AdSmart is the revolutionary approach to TV advertising from Sky which levels the playing field, so businesses of all shapes and sizes can benefit from the unrivalled power of TV.
With AdSmart, different ads can be shown to different households watching the same programme. This means brands and businesses like yours can now advertise on some of the nation’s favourite channels – but only to households and audiences relevant to you.
Before AdSmart, TV advertising was mostly mass market and usually required a big investment. AdSmart’s precision radically reduces the outlay required, making TV advertising possible for almost any business. In fact, more than 75% of advertisers using AdSmart are new to TV or Sky.